Ever wondered how Google decides which ads to show first? It's not just about how much you bid. A key factor is your Quality Score, a metric that assesses the quality of your ads and landing pages.
Google Ads can be a powerful tool for driving traffic to your website and generating leads, but it can also be a minefield. With so many options and settings, it's easy to get lost in the complexity.
Search Engine Optimisation (SEO). It's a term that gets thrown around a lot, but what does it mean? And what works when it comes to improving your website's visibility in search results?
