What Your Homepage Should Achieve For Your Website

Your website's homepage is a big deal. It's the first impression, the digital handshake, the virtual storefront. It's where the magic happens (or doesn't!).  

But what exactly should your homepage achieve?  Is it just a pretty face, or is there more to it than meets the eye?  

Website First Impressions Matter

Think of your homepage as your online welcome mat. It's the first thing visitors see, and it sets the tone for their entire experience on your website. 

A cluttered, confusing homepage is like walking into a messy shop, you're instantly turned off and want to leave.  

A clean, well-organised homepage is like stepping into a luxury boutique, you feel comfortable, intrigued, and eager to explore further.

Clarity is King (and Queen!)

Your homepage needs to answer the "who," "what," and "why" questions right off the bat.  Who are you? What do you do? And why should visitors care?  Don't make people hunt for this information – it should be front and centre, clear as day.

Aesthetic 

We're visual creatures, and your homepage needs to reflect that.  Use high-quality images and videos that capture attention and tell your brand's story.  But don't just throw any old visuals on there, make sure they're relevant, engaging, and aligned with your overall message.

Navigation That Makes Sense

Your homepage should act as a roadmap for your website. Clear and intuitive navigation should make it easy for visitors to find what they're looking for. Think of it like a well-signposted junction, you want to guide people in the right direction without any detours or dead ends.

Turning Visitors into Customers

Okay, so your homepage looks good and is easy to navigate.  But how do you turn those casual browsers into loyal customers?  That's where the real magic happens.

Calls to Action That Convert

A call to action (CTA) is basically an invitation to do something.  It could be anything from "Shop Now" to "Download Our Guide" or "Contact Us."  

Your homepage should have clear and compelling CTAs that encourage visitors to take the next step.  Think of it like a friendly nudge in the right direction.

Building Trust and Credibility

People are more likely to do business with companies they trust.  Your homepage is a prime opportunity to build credibility and showcase your expertise.  Include customer testimonials, case studies, or awards and recognition to demonstrate your value and build trust with potential customers.

Mobile-First is a Must

Let's face it, we live in a mobile-first world.  Most people access websites on their smartphones, so your homepage needs to be fully optimised for mobile devices.  

That means it should load quickly, be easy to navigate on a smaller screen, and look just as good on a phone as it does on a desktop.

Extra Touches That Make a Difference

Want to take your homepage from good to great?  Here are a few extra touches that can make a real impact:

Personalisation

Tailor your homepage content to different audience segments to create a more personalised experience.

A/B testing

Experiment with different headlines, visuals, and CTAs to see what resonates best with your audience.

Analytics tracking

Monitor your homepage's performance to see how visitors are interacting with it and identify areas for improvement.

Your homepage is a valuable asset in your online marketing arsenal.  Make sure your homepage is visually appealing, easy to navigate, and focused on converting visitors into customers, you can create a powerful tool for driving business growth.

Want to create a homepage that truly shines?  Get in touch with Childsey, a marketing agency that specialises in polishing brands, developing websites and then marketing them to really drive your business forward.