5 Brands That Are Nailing Environmental Marketing

We all know saving the planet is important. With more and more people becoming eco-conscious, businesses are starting to realise that being green isn't just good for the planet, it's good for business too.  

How do you shout about your eco-credentials without sounding preachy or, you know, like you're just jumping on the bandwagon? 

What Is Environmental Marketing?

Environmental marketing is more than just slapping a green label on your products.  

It's about authenticity, transparency, and a genuine commitment to making a difference.  It's about engaging your customers in the journey and empowering them to make sustainable choices.  Most importantly, it's about showing, not just telling.

These five brands have cracked the code when it comes to environmental marketing, and they're here to give us a masterclass.

Patagonia: Turning Customers into Activists

Patagonia has been a champion of environmental responsibility for years, and its marketing reflects that commitment in a big way. They don't just tell you they're eco-friendly, they show you.  Remember their "Don't Buy This Jacket" Black Friday ad? 

Talk about a bold move! They actively encourage customers to repair their clothes rather than buy new ones, and they even have a whole platform dedicated to environmental activism. This approach not only builds trust and loyalty but also empowers customers to make a difference. It's a win-win!

IKEA: Making Sustainable Living Affordable

IKEA is on a mission to make sustainable living accessible to everyone.  And they're not just talking about selling affordable bamboo furniture (although they do that too!).  

They've invested heavily in renewable energy, they're phasing out single-use plastics, and they're even exploring plant-based alternatives to their iconic meatballs.  

The real genius is how they communicate all of this to their customers.  They use simple, straightforward language, focusing on the practical benefits of sustainable choices.  They're showing us that going green doesn't have to be expensive or complicated.

Unilever: Leading with Transparency

Unilever, the giant behind brands like Dove and Ben & Jerry's, is tackling environmental issues head-on with its Sustainable Living Plan.  They're committed to reducing their environmental footprint and empowering consumers to make sustainable choices.  

What sets them apart is their commitment to transparency.  They openly share their progress, challenges, and even their setbacks.  This honesty builds trust and shows they're serious about making a real difference.

TOMS Shoes: One for One and Beyond

TOMS Shoes is famous for its "One for One" model – for every pair of shoes purchased, they donate a pair to a child in need.  This social responsibility is a core part of their brand identity, and it resonates strongly with their customers.  

TOMS goes further than just charitable donations.  They're also committed to sustainable sourcing and ethical manufacturing practices.  By aligning their business with social and environmental causes, they've created a loyal following of customers who feel good about supporting their brand.

Lush: Fighting Animal Testing and Plastic Waste

Lush is known for its colourful bath bombs and ethical stance on animal testing.  But did you know they're also leading the charge against plastic waste?  

They offer a "naked" range of products with no packaging, and they encourage customers to return their empty pots for recycling.  They even use their shop windows and social media to campaign for environmental causes.  This passionate approach not only attracts environmentally conscious customers but also inspires other businesses to take action.

Want to make your own brand a force for good? Get in touch with our Childsey team, and let's create a strategy that's good for the planet and good for your business.