20 Reasons Your Online Leads Are Drying Up (and How to Fix Them!)

Seeing those online leads dwindle can be a bit of a nightmare. You're putting in the effort, but the enquiries just aren't flowing in like they used to.  

Why Are My Website Leads Down?

What's going on?  Are you doing something wrong?  Is the internet broken?  Don't worry, you're not alone!  Lots of businesses experience dips in their online leads, and it's often a combination of factors.  

So, grab a cuppa, take a deep breath, and let's explore 20 potential culprits that might be sabotaging your lead generation efforts.

#1. Your Website is Looking a Bit Tired

Your website is your online storefront, and first impressions matter.  If it's looking outdated, cluttered, or difficult to navigate, potential customers might be bouncing off faster than you can say "conversion rate".  

A fresh website design, clear calls to action, and a user-friendly experience can work wonders for attracting and converting visitors.

#2. Your Content is Snoozing

Content is king, but only if it's engaging, informative, and relevant to your target audience.  If your website copy is dull, your blog posts are gathering dust, and your social media feeds are silent, it's time to inject some life into your content strategy.  Create content that resonates with your audience, answers their questions, and provides value.

#3. Your SEO is Out of Shape

Search Engine Optimisation (SEO) is how you get found on Google and other search engines.  If your website isn't optimised for relevant keywords, your technical SEO is a mess, and you're neglecting link building, your visibility in search results could be suffering.  A solid SEO strategy can help you climb those rankings and attract more organic traffic.

#4. Your Calls to Action Are Hiding

A call to action (CTA) is an invitation for your audience to do something – like "Get a Quote," "Download Now," or "Contact Us."  If your CTAs are weak, hidden, or non-existent, you're missing out on valuable opportunities to convert visitors into leads.  Make your CTAs clear, compelling, and easy to find.

#5. Your Forms Are Scaring People Away

Long, complicated forms can be a major turn-off for potential leads.  Keep your forms short, sweet, and focused on essential information.  

Make sure they're mobile-friendly, as many people are browsing and submitting forms on their smartphones.

#6. You're Not Nurturing Your Leads

Collecting leads is just the first step.  You need to nurture those leads and build relationships if you want to convert them into customers.  Use email marketing, targeted content, and personalised follow-ups to stay top-of-mind and guide them through the buyer's journey.

#7. Your Social Media Presence is Ghostly

Social media is a powerful tool for connecting with your audience and generating leads.  But if your profiles are inactive, your content is boring, and you're not engaging with your followers, you're missing out on a valuable opportunity.  Create a social media strategy that aligns with your business goals and resonates with your target audience.

#8. Your Ads Are Missing the Mark

Paid advertising can be a great way to reach a wider audience and generate leads.  But if your ads are poorly targeted, your messaging is weak, or your landing pages are a let-down, you could be wasting your budget.  Make sure your ads are relevant, engaging, and optimised for conversions.

#9. You're Ignoring Mobile Users

More and more people are accessing the internet on their mobile devices.  If your website isn't mobile-friendly, your forms are a nightmare to fill out on a smartphone, and your content is difficult to read on a smaller screen, you could be alienating a significant portion of your potential leads.

#10. You're Not Tracking Your Results

If you're not tracking your website traffic, conversion rates, and other key metrics, you're flying blind.  Analytics tools like Google Analytics can provide valuable insights into your online performance and help you identify areas for improvement.

#11. You're Not Adapting to Change

The online world is constantly evolving.  What worked last year might not work today.  Stay up-to-date with the latest trends, experiment with new strategies, and be willing to adapt your approach to stay ahead of the curve.

#12. You're Not Offering Enough Value

People are more likely to provide their contact information if they're getting something in return.  Offer valuable lead magnets like free guides, ebooks, or webinars to incentivise sign-ups.

#13. Your Website is Slow as a Snail

No one likes a slow website.  If your pages take forever to load, visitors might abandon your site before they even have a chance to become leads.  Optimise your website's speed to improve user experience and boost conversions.

#14. You're Not Building an Email List

Email marketing is still a powerful tool for lead generation and nurturing.  Encourage website visitors to sign up for your email list by offering valuable content and exclusive offers.

#15. You're Not Using Landing Pages

Landing pages are designed with a specific conversion goal in mind.  Create dedicated landing pages for your offers and campaigns to improve your conversion rates.

#16. You're Not Engaging with Your Audience

Building relationships with your audience is key to generating leads.  Respond to comments and questions on social media, engage in online communities, and participate in relevant conversations.

#17. You're Not Retargeting Your Website Visitors

Retargeting allows you to show ads to people who have previously visited your website.  This can be a powerful way to re-engage potential leads and bring them back to your site.

#18. You're Not Using the Right Tools

There are loads of great tools available to help you generate leads, from marketing automation platforms to CRM systems.  Find the tools that work best for your business and use them to streamline your efforts.

#19. You're Not Investing Enough Time or Money

Generating leads takes time and effort.  If you're not investing enough resources in your online marketing efforts, you might not be seeing the results you desire.

#20. You're Not Asking for Help

Sometimes, it's helpful to get an outside perspective.  If you're struggling to generate leads, consider working with a marketing agency or consultant who can provide expert guidance and support.

Don't let those dwindling leads get you down.  By identifying the culprits and taking action to address them, you can revitalise your lead generation efforts and get those enquiries flowing again.

Need a helping hand to boost your online leads?  Get in touch with Childsey, a marketing agency, and let's create a strategy that gets you the results you deserve.