Latest news from childsey

Artificial Intelligence (AI) is shaping industries across the board, including digital marketing. By understanding and adopting AI, you can improve your campaigns, reach your audience more effectively, and streamline your efforts.

Growing your business is an exciting but challenging journey. With the right marketing strategies, you can increase your reach, build meaningful connections, and achieve sustainable growth.

Blogger outreach is a strategic way to grow your business by connecting with influential voices in your industry. Whether you’re a small business looking to build your brand or an established company aiming to increase engagement, working with bloggers can provide meaningful results.

Backlinks remain an essential part of a strong SEO strategy, and they continue to play a significant role in improving website rankings. While the methods for acquiring links evolve, the need for high-quality backlinks that add genuine value hasn’t changed.

Website wireframes may sound like something reserved for tech experts, but they are a key step in building an effective online presence. If you're designing or revamping your site, understanding wireframes can help you shape your vision and bring it to life efficiently.

AI personalisation is reshaping how businesses interact with their audiences. By tailoring content, recommendations, and user experiences, brands can create meaningful connections with customers.

The idea of developing an app for your business might seem appealing, but is it the right move for you? Apps are a fantastic way to connect with your audience, provide convenient services, and build brand loyalty.

Developing an e-commerce app can feel like a big step, but it’s a fantastic opportunity to connect with customers in new ways and boost loyalty.

Building a strong and authentic connection with your audience is at the heart of modern marketing.

Your website is a powerful tool for attracting potential customers and growing your business. But is it effectively generating leads?

Ever wondered how Google decides which ads to show first? It's not just about how much you bid. A key factor is your Quality Score, a metric that assesses the quality of your ads and landing pages.

Google Ads can be a fantastic way to reach new customers and grow your business. But are you getting the most bang for your buck?

Google Ads can be a powerful tool for driving traffic to your website and generating leads, but it can also be a minefield. With so many options and settings, it's easy to get lost in the complexity.

Search Engine Optimisation (SEO). It's a term that gets thrown around a lot, but what does it mean? And what works when it comes to improving your website's visibility in search results?

If you are selling in-store (in person) it’s a no-brainer to sell online It opens up a world of opportunities for businesses of all sizes.

To stay ahead of the curve and captivate your visitors, it's important to embrace the latest website trends.

Have you ever visited a website and felt like it was speaking directly to you? Perhaps it recommended products you were interested in or remembered your preferences from a previous visit.

New technologies and consumer behaviours are reshaping the world of digital marketing and how we target customers, creating new and exciting opportunities for businesses to connect with their target audience.

Have you ever looked online for a product, only to see ads for it everywhere you go afterwards? That's retargeting.

Getting your products noticed can be a bit like trying to find a specific grain of sand on a beach. With millions of e-commerce businesses vying for attention, how do you make sure your online store stands out from the crowd and attracts those eager shoppers?

We all use Google to find things nearby. Need a plumber? Searching for a new coffee shop? Looking for a last-minute birthday present? Google is our go-to for finding local businesses.

Social media can be a bit of a wild ride. One minute you're sharing happy customer testimonials, and the next minute you're facing a barrage of angry comments, negative reviews, or even a full-blown PR disaster.

What stops us in our tracks and makes us hit that "like" button? It's those captivating Reels that grab our attention and leave us wanting more.

We all talk to our devices. "Hey Siri, set an alarm." "Alexa, play my favourite playlist." "Okay Google, what's the weather like today?"

Creating high-quality content takes time and effort. But what if you could squeeze even more mileage out of your existing content, reaching a wider audience and maximizing your impact without starting from scratch?

In the world of online shopping, competition is fierce. With millions of e-commerce websites vying for attention, how do you make sure your online store stands out from the crowd and attracts those eager shoppers?

We all use Google to find stuff nearby. Need a plumber? Searching for a new coffee shop? Looking for a last-minute birthday present? Google is our go-to for finding local businesses.

Content marketing is a bit like that ever-evolving party guest. What was trendy last year might be so last season in 2025. But don't worry, we're here to help you keep your content fresh, engaging, and oh-so-effective.

The process of finding a reliable website developer can feel like an overwhelming task. With countless options available, the challenge lies in selecting someone who not only understands your vision but also delivers on their promises.

Building a website can be a bit daunting. There's the design, the functionality, the SEO... it can feel like a lot to juggle. But what if there was a platform that made it easier, faster, and more enjoyable to create a website that truly shines?

We've all landed on a website and been instantly confused. Where do I click? What's this website about? Is this even the right place?

WordPress is undeniably popular, powering a huge chunk of the internet. One of its biggest draws is its extensive library of plugins and little bits of software that add functionality to your website. 

You know you need to create good blog content, but the ideas just aren't flowing. You sit down at your computer, fingers poised over the keyboard, and... nothing.

You're throwing your hard-earned cash into the digital wilderness, hoping to attract the right customers and drive those all-important conversions. But what if your ads show up for irrelevant searches, wasting your budget and attracting the wrong kind of attention?

You type a question into Google, and the answer pops up right there on the search results page. No need to click on any links, just the information you need, served on a silver platter.

Choosing the right match type can make all the difference in how your ads perform and how much you spend.

Having thousands of followers on social media is great, but it means very little if they aren't interested in what you have to say.

You're getting traffic, generating leads, and seeing a return on your investment. That's fantastic! But what happens when you want to take things to the next level?

User-generated content (UGC) is like word-of-mouth marketing on steroids.

While Google Ads can be a powerful tool for driving business growth, achieving the best return on your cash can sometimes feel challenging.

Artificial intelligence is no longer a futuristic fantasy; it's here, and it's transforming the way we work. But you don't need a massive budget or a team of tech wizards to harness its power.

Okay, so you've heard of PR, right? But what about digital PR? Is it just PR with a fancy new hat, or is there something more to it?

Website A links to Website B, and Website B links right back to Website A. Sounds simple enough, right?

Seeing those online leads dwindle can be a bit of a nightmare. You're putting in the effort, but the enquiries just aren't flowing in like they used to.

We all love a good scroll through our social media feeds. But what really stops us in our tracks? It's those eye-catching videos that draw us in and keep us hooked.

Okay, let's be honest, we all check reviews before trying something new, right?

Businesses constantly seek new ways to attract potential clients, and search engine optimisation, or SEO, has become one of the most effective tools for driving quality leads.

Your website's homepage is a big deal. It's the first impression, the digital handshake, the virtual storefront. It's where the magic happens (or doesn't!).

Okay, let's be honest, we've all scrolled through our social media feeds and been stopped dead in our tracks by a truly stunning post.

We all love a good YouTube binge. Whether you're learning how to bake the perfect sourdough loaf, watching hilarious cat videos, or getting lost in a beauty tutorial rabbit hole, YouTube is the go-to platform for video content.

The legal world is competitive and it can be tough to stand out and attract new clients.

Hiring a single marketing pro seems like a good idea. But even the most talented individual can only do so much.

We've all been there. You've filled your online shopping basket with goodies, you're just about to hit that "buy now", and then... life happens.

We all know saving the planet is important. With more and more people becoming eco-conscious, businesses are starting to realise that being green isn't just good for the planet, it's good for business too.

Google is a big deal. Everyone uses it to find stuff nearby, like when you're suddenly craving pizza at 9 pm on a Tuesday (no judgment!).

Childsey is hiring a Digital Projects Executive for exciting projects using Webflow, Zapier & more! Join our fun, supportive team in Nantwich. Flexible hours, hybrid working & a casual dress code. Apply now!

Digital marketing strategy and planning can feel like a bit of a maze, especially with so many moving parts to consider. Even seasoned marketers sometimes find themselves tripping up on common mistakes that can derail their campaigns.

Programmatic marketing is like having a superpower in the world of digital advertising. Instead of manually setting up ad placements and hoping for the best, programmatic marketing uses technology and data to make the process more efficient, effective, and targeted.

Marketing has come a long way, but nothing has shaken things up like data-driven insights. Brands that know, know! They are creating smarter campaigns, delivering better customer experiences, and seeing amazing results.

Trends come and go, reshaping how businesses connect with their audiences. Staying on top of the latest media trends is key if you want your business to stay relevant and ahead of the game.

How your brand presents itself can make all the difference between grabbing attention or being passed by. Images are a powerful way to communicate, giving businesses a chance to tell their story without saying a thing.

Getting a great team portrait can be a bit of a challenge, but it’s well worth the effort. A professional photograph of your team doesn’t just look good on your website or in your office, it tells a story about who you are as a company and the people who make it tick.

You've got a website. It’s your virtual handshake to the world, and probably one of the most important assets for your business.

Your website is usually the first thing potential customers see, acting as your online representative. It’s a key part of growing your business. But, just like anything else, it can get outdated or less effective if you don’t keep it fresh and updated regularly.

How many of us get caught up in endless scrolling on the world’s most popular social media platform? Its clever algorithm makes it so easy, constantly serving up videos that feel even more engaging than the last.

When combined with Pay-Per-Click (PPC) advertising, video content becomes an even more potent tool for marketers.

One of the most significant changes on the horizon is Google's plan to phase out third-party cookies in Chrome. This move has sent ripples through the marketing industry and raised questions for businesses and consumers alike.

Your website is usually the first thing people see when they check out your brand, you don’t need us to tell you how important that is. It’s not just about sharing info, it's your chance to flaunt your brand’s vibe, values, and what makes you unique.

Shopify has emerged as an e-commerce frontrunner, often hailed as the ultimate e-commerce platform. But what makes Shopify stand out in a crowded marketplace?

With over 2.8 billion monthly active users, Facebook offers an unparalleled opportunity to connect with potential customers and grow your brand. But how do you cut through the noise and attract more followers to your business page?

Instagram is a fantastic place for businesses to connect with their audience, build their brand, and boost sales. With over 30 million users in the UK alone, the growth potential is huge.

Knowing where your traffic is coming from, which campaigns are performing best, and how your audience interacts with your content is crucial for optimising your marketing strategy. This is where UTM codes come in.

Short-form videos are a fun and effective way to boost your lead generation. These quick clips, often 15 seconds to a minute long, are super popular on TikTok, Instagram Reels, and YouTube Shorts.

Mixing your online and offline marketing can seriously boost brand awareness, customer engagement, and overall results. By blending these strategies, you create a smooth, consistent experience for your customers that helps drive growth and get the most out of your marketing spend.

Enter content repurposing. A powerful strategy that allows you to make the most of your existing content, reach new audiences and boost your marketing efforts with less effort.

Meeting expectations is no longer enough. To truly stand out and make a lasting impression, you need to go above and beyond. This guide will walk you through the essential steps to exceed expectations online, whether you're running a business, managing a personal brand, or simply trying to make your mark in the digital world.

Heard of "link juice" and wondered what on earth it has to do with SEO? Well, you're in for a treat because we're about to dive into this juicy topic (pun intended).By the end of this post, you'll be slinging SEO lingo like a pro at your next digital marketing meetup.

Colour contrast? Isn't that just about making things look pretty? Not really, it’s much more than that. It's about ensuring that everyone, regardless of their visual abilities, can navigate and understand your website with ease.

Marketers and website owners sometimes run into a tricky problem called keyword cannibalisation. This happens when different pages on a site end up competing for the same search terms, basically "eating up" each other's chances of scoring high on search engine results pages (SERPs).

A good agency can elevate your brand, drive engagement, generate leads, and boost your bottom line. But what sets the top marketing agencies apart from the rest?

Using keywords wisely is key to driving the right traffic to your website. There are two types you should know about long-tail and short-tail. Each has its perks and uses.

Often overlooked but an incredibly powerful element in design. It’s not just an empty area; it’s a strategic tool that can significantly enhance the effectiveness and appeal of any design.

The connection between design and marketing is clear. Marketing is all about promoting products or services and reaching your target audience, while graphic design is key to visually conveying your brand’s message.

AI has changed the retail industry, influencing how businesses run and interact with their customers.

Businesses can't stick to just one way of reaching their audience anymore. Customers have tons of choices now and expect a smooth, multi-channel experience when they're shopping around.

Businesses of all sizes are recognising the immense potential of digital marketing to drive growth, enhance brand visibility, and connect with their target audience.

A tagline is a short, memorable phrase that summarises a company's core identity, values, and unique selling proposition. It's a potent tool for capturing the essence of a brand and making a lasting impression on consumers.

The debate over using website pop-ups has been going on for years, with passionate supporters and strong critics on both sides.

Building a successful organic social media presence is like running a marathon, not a sprint.

The reality is that a website is a living, breathing entity that must constantly evolve to keep pace with changing trends, consumer preferences, and search engine optimisation (SEO) requirements.

Local SEO is the process of optimising your online visibility to attract potential customers in your immediate geographic area. By mastering this powerful marketing tactic, you can position your brand as the go-to solution for your local community.

Colour plays a huge role. It's not just about making things look good, colours can influence emotions, perceptions, and even decisions.

In the huge online world, links act like bridges connecting websites, making it easy to explore and find stuff. These hyperlinks, both inside the site and outside, help search engines like Google understand the internet. ‍

A well-designed landing page can make all the difference in the success of your marketing campaigns. Loads of businesses fall victim to common landing page mistakes that can cripple their conversion rates and ultimately hinder their growth.

Businesses are increasingly turning to Google Ads as a powerful tool to reach their target audience and drive growth. However, the question on many minds is, "How much do Google Ads cost?"

A strong and cohesive brand identity is crucial for success. Your brand is the heart and soul of your organisation, shaping how customers perceive and engage with your products or services.

Customer reviews are a powerful tool for enhancing your business's online presence and driving growth. Customers heavily rely on online reviews to make purchasing decisions.

As companies aim to stay ahead, they often grapple with whether to refresh their existing brand or go for a complete rebranding.

Email marketing is still a powerful way for businesses to reach their audience, get them engaged, and increase sales.

Nailing the perfect business headshot is crucial for making a lasting impression and helps to establish yourself as credible in your field.