Digital Marketing

WordPress is undeniably popular, powering a huge chunk of the internet. One of its biggest draws is its extensive library of plugins and little bits of software that add functionality to your website. 

You know you need to create good blog content, but the ideas just aren't flowing. You sit down at your computer, fingers poised over the keyboard, and... nothing. 

You're throwing your hard-earned cash into the digital wilderness, hoping to attract the right customers and drive those all-important conversions. But what if your ads show up for irrelevant searches, wasting your budget and attracting the wrong kind of attention? 

You type a question into Google, and the answer pops up right there on the search results page. No need to click on any links, just the information you need, served on a silver platter. 

Choosing the right match type can make all the difference in how your ads perform and how much you spend. 

Having thousands of followers on social media is great, but it means very little if they aren't interested in what you have to say.

You're getting traffic, generating leads, and seeing a return on your investment. That's fantastic! But what happens when you want to take things to the next level? 

User-generated content (UGC) is like word-of-mouth marketing on steroids. 

While Google Ads can be a powerful tool for driving business growth, achieving the best return on your cash can sometimes feel challenging. 

Artificial intelligence is no longer a futuristic fantasy; it's here, and it's transforming the way we work. But you don't need a massive budget or a team of tech wizards to harness its power. 

Okay, so you've heard of PR, right? But what about digital PR? Is it just PR with a fancy new hat, or is there something more to it? 

Seeing those online leads dwindle can be a bit of a nightmare. You're putting in the effort, but the enquiries just aren't flowing in like they used to.

Alright, let's talk about reciprocal links. You know, that "you scratch my back, I'll scratch yours" kind of deal in the world of websites. 

Okay, let's be honest, we all check reviews before trying something new, right? 

Businesses constantly seek new ways to attract potential clients, and search engine optimisation, or SEO, has become one of the most effective tools for driving quality leads. 

Okay, let's be honest, we've all scrolled through our social media feeds and been stopped dead in our tracks by a truly stunning post. 

We all love a good YouTube binge. Whether you're learning how to bake the perfect sourdough loaf, watching hilarious cat videos, or getting lost in a beauty tutorial rabbit hole, YouTube is the go-to platform for video content. 

The legal world is competitive and it can be tough to stand out and attract new clients. 

Hiring a single marketing pro seems like a good idea. But even the most talented individual can only do so much. 

We've all been there. You've filled your online shopping basket with goodies, you're just about to hit that "buy now", and then... life happens. 

We all know saving the planet is important. With more and more people becoming eco-conscious, businesses are starting to realise that being green isn't just good for the planet, it's good for business too.

Google is a big deal. Everyone uses it to find stuff nearby, like when you're suddenly craving pizza at 9 pm on a Tuesday (no judgment!).

Childsey is hiring a Digital Projects Executive for exciting projects using Webflow, Zapier & more! Join our fun, supportive team in Nantwich. Flexible hours, hybrid working & a casual dress code. Apply now!

Digital marketing strategy and planning can feel like a bit of a maze, especially with so many moving parts to consider. Even seasoned marketers sometimes find themselves tripping up on common mistakes that can derail their campaigns.

Programmatic marketing is like having a superpower in the world of digital advertising. Instead of manually setting up ad placements and hoping for the best, programmatic marketing uses technology and data to make the process more efficient, effective, and targeted.

Marketing has come a long way, but nothing has shaken things up like data-driven insights. Brands that know, know! They are creating smarter campaigns, delivering better customer experiences, and seeing amazing results.

How many of us get caught up in endless scrolling on the world’s most popular social media platform? Its clever algorithm makes it so easy, constantly serving up videos that feel even more engaging than the last.

When combined with Pay-Per-Click (PPC) advertising, video content becomes an even more potent tool for marketers. 

One of the most significant changes on the horizon is Google's plan to phase out third-party cookies in Chrome. This move has sent ripples through the marketing industry and raised questions for businesses and consumers alike. 

With over 2.8 billion monthly active users, Facebook offers an unparalleled opportunity to connect with potential customers and grow your brand. But how do you cut through the noise and attract more followers to your business page?

Instagram is a fantastic place for businesses to connect with their audience, build their brand, and boost sales. With over 30 million users in the UK alone, the growth potential is huge. 

Short-form videos are a fun and effective way to boost your lead generation. These quick clips, often 15 seconds to a minute long, are super popular on TikTok, Instagram Reels, and YouTube Shorts.

Knowing where your traffic is coming from, which campaigns are performing best, and how your audience interacts with your content is crucial for optimising your marketing strategy. This is where UTM codes come in.

Mixing your online and offline marketing can seriously boost brand awareness, customer engagement, and overall results. By blending these strategies, you create a smooth, consistent experience for your customers that helps drive growth and get the most out of your marketing spend.

Enter content repurposing. A powerful strategy that allows you to make the most of your existing content, reach new audiences and boost your marketing efforts with less effort.

Meeting expectations is no longer enough. To truly stand out and make a lasting impression, you need to go above and beyond. This guide will walk you through the essential steps to exceed expectations online, whether you're running a business, managing a personal brand, or simply trying to make your mark in the digital world.

Heard of "link juice" and wondered what on earth it has to do with SEO? Well, you're in for a treat because we're about to dive into this juicy topic (pun intended).By the end of this post, you'll be slinging SEO lingo like a pro at your next digital marketing meetup.

Marketers and website owners sometimes run into a tricky problem called keyword cannibalisation. This happens when different pages on a site end up competing for the same search terms, basically "eating up" each other's chances of scoring high on search engine results pages (SERPs).

A good agency can elevate your brand, drive engagement, generate leads, and boost your bottom line. But what sets the top marketing agencies apart from the rest?

Using keywords wisely is key to driving the right traffic to your website. There are two types you should know about long-tail and short-tail. Each has its perks and uses.

The connection between design and marketing is clear. Marketing is all about promoting products or services and reaching your target audience, while graphic design is key to visually conveying your brand’s message.

AI has changed the retail industry, influencing how businesses run and interact with their customers.

Businesses can't stick to just one way of reaching their audience anymore. Customers have tons of choices now and expect a smooth, multi-channel experience when they're shopping around.

Businesses of all sizes are recognising the immense potential of digital marketing to drive growth, enhance brand visibility, and connect with their target audience. 

Building a successful organic social media presence is like running a marathon, not a sprint. 

Local SEO is the process of optimising your online visibility to attract potential customers in your immediate geographic area. By mastering this powerful marketing tactic, you can position your brand as the go-to solution for your local community.

In the huge online world, links act like bridges connecting websites, making it easy to explore and find stuff. These hyperlinks, both inside the site and outside, help search engines like Google understand the internet. ‍

Businesses are increasingly turning to Google Ads as a powerful tool to reach their target audience and drive growth. However, the question on many minds is, "How much do Google Ads cost?" 

Customer reviews are a powerful tool for enhancing your business's online presence and driving growth. Customers heavily rely on online reviews to make purchasing decisions. 

Email marketing is still a powerful way for businesses to reach their audience, get them engaged, and increase sales.

Keyword research is key to any successful SEO strategy. It involves finding the words and phrases your target audience uses to search for products, services, or information online.

Reviews have a huge impact on a business's SEO efforts as consumers increasingly rely on peer recommendations and social proof when making purchasing decisions.

TikTok has become a real powerhouse in the world of social media advertising, grabbing the attention of marketers and brands worldwide. Its massive growth, with over 1 billion active users globally, makes it a force to be reckoned with.

Paid search marketing is about to undergo a major transformation with Google's upcoming Search Generative Experience (SGE). This AI-driven innovation is set to change how users interact with search engines, bringing both challenges and opportunities for smart advertisers.

Not only do they serve as powerful tools for building brand awareness and engaging with your target audience, but they also hold immense potential for enhancing your search engine optimization (SEO) efforts.

Creating a new website for your business is an exciting endeavour, but it can also be overwhelming. With so many web designers and web development agencies to choose from, how do you find the right one? The key lies in asking the right questions.

With the majority of people accessing websites through mobile devices, it's essential to optimise your website for mobile search. This is where mobile SEO services come into play.

Have you thought about PPC marketing to drive more traffic to your website? We will explore the meaning of PPC, how it works, the steps involved in implementing a successful PPC campaign, and the cost structure associated with PPC marketing.

If you own a website or work in digital marketing you can't escape two terms: Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising. 

At Childsey, we’ve witnessed firsthand the transformative power of AI in creating more personalised, efficient, and data-driven campaigns.

Digital marketing is like your trusty toolkit for navigating the online world—it includes a whole range of strategies and platforms to help you connect with your audience in meaningful ways.

Mastering the 7 Cs of digital marketing is like unlocking the secret recipe for boosting your business growth and keeping ahead of the market.

One of the main goals of any website owner is to increase website traffic. This can be achieved through various strategies, but one of the most effective methods is search engine optimization (SEO).