Zachary Daniels Digital Marketing & Rebrand Case Study
Zachary Daniels is an established recruitment agency with offices in Warrington, London and Belfast. With no previous dedicated marketing resources, they came to us needing the exact service that we provide - a marketing department in a box!
Since 2021 we have created and supported their digital marketing strategies across paid search, social media and organic search. We have also recently driven and project-managed a full rebrand and website redesign.
With website metrics showing traffic up 131% YOY with organic growth supporting 20% of that and social reach growing 111% - you can see why this partnership of agencies continues to flourish.
Our Client Needed A Strong Marketing Strategy
We started with a full marketing overhaul which included an omnichannel communication strategy combining paid and organic approaches to target key growth areas.
All projects have been supported by our in-house design and media resource ensuring the team at ZD receives high-quality unique designs true to their values.
Over the last year, ZD has celebrated many exciting milestones that we have supported with bespoke communication plans including; moving to an employee-owned structure, celebrating 10 years in business and planting a tree for every candidate they place.
The Rebrand
This is a recruitment agency that does way more than recruit. That was one of the key messages to convey as part of the rebrand project. We helped them to define their core values, stand out in a busy marketplace, and craft mission statements that hit and streamline the user journey online.
However, the client’s ultimate challenge was offering a website that could effectively communicate to both clients (retail businesses) and candidates (job seekers). Cue a website redesign!
Tailored to two distinct audiences, we provided comprehensive UX and UI updates and images and content that really capture this unique business personality.
The Results
Traffic to the website is at an all-time high, client acquisition has increased leading to record performances across the business. They have a 5-star Google rating with over 500 reviews and extensive reach across their social platforms.
Childsey continues to have a long-lasting partnership with Zachary Daniels offering retained strategic marketing, paid advertising, lead conversion and SEO support.
What do Zachary Daniels think of our work?
“Childsey has brought fresh thinking and enthusiasm to overhaul the Zachary Daniels Marketing Strategy. Their work has shown consistent results with growth across organic traffic, paid ads and client acquisition.”
Zac Clements, Joint MD, Zachary Daniels
