Marketing Strategy & Growth for Leisure TV Rights / Ninja Warrior UK

Challenge

Leisure TV Rights needed a scalable and effective marketing strategy to support the launch of new Ninja Warrior UK locations while ensuring strong performance for their existing parks. They sought a structured approach to digital marketing, brand positioning, and audience engagement to drive customer footfall and establish their locations as premier entertainment destinations.

Key Takeaways

• A structured and scalable marketing approach ensured consistent performance across multiple new and existing locations.
• A launch strategy that delivered record-breaking opening revenue for Ninja Warrior UK Bristol.
• A strong digital and social media presence helped build audience engagement and brand recognition.
• Effective media and design support created high-quality promotional materials and content for marketing campaigns.

Marketing Strategy & Execution

Brand & Marketing Strategy

Childsey developed a clear and commercially focused marketing strategy aligned with the rapid expansion of Ninja Warrior UK. We worked closely with the senior team to define the approach for both new location launches and ongoing park marketing.

• Defined marketing strategy & positioning to differentiate Ninja Warrior UK in the competitive leisure industry.
• Launch strategy execution for new parks in Liverpool, Walsall, and Bristol.
• Growth plans for existing locations to ensure continued success across the estate.
• Brand messaging alignment to maintain consistency across all marketing channels.

Digital & Social Media Marketing

Our team optimized Ninja Warrior UK's digital presence by refining existing channels and introducing new marketing initiatives to drive online visibility and conversions.

• Social media strategy & execution with engaging content and regular posting schedules.
• Paid advertising campaigns to target key audiences and drive bookings.
• SEO improvements to enhance search engine visibility and attract organic traffic.
• Website updates & optimizations for improved user experience and conversion rates.

Design & Media Production

To ensure Ninja Warrior UK had a strong visual presence, Childsey provided creative design and media production support.

• Branded marketing materials including digital ads, posters, and brochures.
• Promotional videos & photography to showcase park features and attract customers.
• Consistent branding across all channels to reinforce Ninja Warrior UK’s unique identity.

The Results

• Record-breaking launch: The Bristol location delivered the strongest opening revenue of any Ninja Warrior UK site, surpassing the previous best in Liverpool.
• Sustained revenue growth: Existing Ninja Warrior UK locations outperformed other leisure operators in the market.
• Enhanced digital presence: Improved engagement across social media and digital channels, leading to increased brand awareness.
• Optimized marketing strategy: Scalable and efficient marketing approach ensuring continued success as the brand expands.