Branding, Website & Digital Strategy for House of Valerie

The Challenge

House of Valerie is a family-run, high-end fashion retailer based in Nantwich, with a boutique store and a growing eCommerce presence. They offer a curated selection of designer clothing that empowers women to express themselves through bold and creative fashion.

They approached Childsey to:

• Undertake a full rebrand
• Increase online revenue
• Boost organic and paid traffic
• Build a reward and loyalty programme

Our Approach

To achieve these objectives, we developed and executed a multi-faceted marketing strategy, blending brand identity work, digital transformation, and targeted campaigns.

Brand Identity & Creative Work

We executed a full rebrand to align with the evolution of House of Valerie’s business:

• Brand Guidelines & Concept Development – Established a distinct identity that resonates with their audience.
• Shop Front Signage & Web Elements – Strengthened brand consistency across physical and digital touchpoints.
• Cinematic Video Production – Captured brand essence with high-quality location filming and team interviews.
• Seasonal Launch & Social Content – Produced engaging video and static content to support product releases and campaigns.

Website & Mobile App Development

We built a new Shopify website designed to optimize the user experience and increase conversion rates.

To enhance customer engagement and retention, we also developed a mobile app, integrating key features such as:

• Wishlist functionality to save favorite items
• A loyalty scheme to reward repeat customers
• Out-of-stock notifications
• Seamless integration with Pinterest and Meta Stores for a multi-channel experience

Campaign Performance & Results

Paid Media Growth

Since taking over House of Valerie’s paid media strategy, we have achieved:

• A 39.3% revenue increase across campaigns, with some campaigns delivering a 145.47% increase
• Up to 69.14% improvement in conversion rates
• A 42.45% increase in impressions, expanding reach and brand awareness

Key Metrics Achieved

• Revenue Up 25% Year on Year
• Average Order Value Up 30% Year on Year
• Web Traffic Up 25% Year on Year

Client Feedback

The transformation of House of Valerie’s digital presence has been met with overwhelming positive feedback. The client shared that they “feel like a celebrity” due to the high praise received from both designers and customers.

House of Valerie’s team expressed immense appreciation for the strategy, execution, and tangible results delivered by Childsey.

Conclusion

By integrating a robust branding strategy, enhancing the website and mobile experience, and executing high-performing digital campaigns, we positioned House of Valerie for long-term success. With significant increases in revenue, traffic, and engagement, their online and in-store presence has been elevated to new heights.

Looking for a marketing transformation that delivers real results? Get in touch with Childsey today.