DP Diamond Drilling Website & Digital Marketing Case Study
"Childsey has built us a brand new website to showcase our Diamond Drilling business and share who we are with a broader audience. Our new website and the resulting increase in traffic have resulted in more conversations and opportunities. This partnership definitely helps us generate more quality leads. We’re still working with the team on all of our social media and marketing and I literally couldn't be happier with their work. Highly recommend."
Ben Clements - Director, DP Diamond Drilling & Sawing
In June 2022 we partnered with DP Diamond Drilling & Sawing. The client tasked us with building a fresh new website that would perform better for the user and SEO. The goal was to create a functional and attractive site that really conveys their 50+ years of experience in the world of commercial drilling.
Within 2 months our team designed, developed and delivered the DP Drilling & Sawing website which saw incredible SEO results very early on. We implemented a fully responsive solution backed by easy-to-maintain CMS. The old website was not optimised for domestic traffic - this was one of the key targets of the new website design. Within the first few weeks of launch, we had grown their domestic customer base and generated cold leads via the website which converted into jobs.
Year on year Metrics
The Approach
Clean. Precise. Technical.
When building our client's new website, we wanted to convey their art of commercial drilling, improve brand equity, and reach and engage more leads.
The focus of the homepage was large-scale engaging video, the eye is immediately drawn to exciting content of drilling projects and services being carried out. The site also had to engage users, with clear calls to action and simple user journeys, which explained their services and encouraged them to get in touch. Driving conversion of site visitors into contacts and customers.
Development
We redesigned the hierarchy and incorporated a new business strategy: domestic traffic and leads as well as commercial. Our approach was to create a website that would hold true to the client's branding while ageing gracefully in the years to come. We went back to the drawing board and brought the client's branding back to life with a new palette, page designs and typography, blended with authentic photos of the team's exceptional drilling and sawing.
SEO
We wanted to establish SEO foundations to increase organic traffic and drive future growth.
For each of the pages incorporated in the new site map, bespoke content was written with both Google and UX at the forefront of our minds. Rich, descriptive content explained their services. Frequently asked questions, case studies and an area specifically for content were created: the ‘Drilling Down’ blog gave further opportunity for unique and engaging content.
The ongoing strategy
We are very pleased to have secured a long-term retainer relationship with DP Diamond Drilling as we support their ongoing marketing. We have seen very early indicators that search optimization is performing very well:
During the build stage, a social media strategy was developed ready to be implemented once the site went live to help push further traffic through to the website.
Alongside this, we have continued to write fresh, engaging, SEO-optimised content for the blog and case studies pages as well as further building out the site to include a meet the team page ensuring we continue to foster an authentic local, with a nationwide-reach feeling of trust with new users.
If your website doesn't represent your brand or isn't performing in the way that you would like - get in touch to find out how we can help.
