Website & Digital Marketing Strategy for DP Diamond Drilling
Challenge:
DP Diamond Drilling, a leader in precision concrete cutting, needed a strong digital presence to showcase their expertise and attract both B2B and B2C clients. They required a website overhaul to improve user experience and search rankings, alongside a strategic digital marketing plan to increase inbound leads.
Key Takeaways:
- A strategic website revamp and SEO-focused approach significantly increased traffic and engagement.
- Social media marketing boosted brand awareness and audience reach.
- Consistent lead generation improved overall business performance.
Website Development & SEO
DP Diamond Drilling’s existing website was outdated and lacked the functionality needed to convert visitors into customers. Childsey designed and developed a modern, user-friendly website optimized for both desktop and mobile users.
To drive relevant traffic, we implemented an SEO strategy focusing on high-intent keywords, improving search rankings and organic visibility.
Web Delivery:
- Custom Web Design & Development: A modern, responsive website that showcases DP Diamond Drilling’s services.
- SEO Optimization: Keyword strategy, technical SEO improvements, and content creation to enhance rankings.
- Lead Capture Implementation: Streamlined contact forms and clear CTAs to increase conversions.
Social Media Strategy & Content Marketing
To amplify DP Diamond Drilling’s brand presence, we developed and executed a targeted social media strategy, leveraging engaging content and paid campaigns to attract new audiences.
Social Media Delivery:
- Targeted Content Strategy: Focused on service highlights, project showcases, and industry expertise.
- Consistent Posting Schedule: Regular updates across key social platforms to maintain engagement.
- Engagement Optimization: Tailored ad campaigns and organic strategies to maximize reach and conversions.
The Results
Year One Achievements:
- Website Traffic Growth: +43%
- Social Media Reach Increase: +4000%
- Steady Lead Generation: Consistent inbound inquiries from digital channels.
This comprehensive strategy transformed DP Diamond Drilling’s online visibility, significantly increasing web traffic and social engagement, and ultimately driving more high-quality leads and business growth.
Childsey has built us a brand-new website to showcase our Diamond Drilling business and share who we are with a broader audience. Our new website and the resulting increase in traffic have resulted in more conversations and opportunities. This partnership definitely helps us generate more quality leads. We’re still working with the team on all of our social media and marketing, and I literally couldn't be happier with their work. Highly recommend.
