Crewe Alexandra FC – Drone Video & Digital Engagement

Challenge:

Crewe Alexandra FC wanted to create a dynamic and visually engaging piece of media that would capture the essence of their club, showcase their facilities, and engage their fan base. Timed to align with the announcement that fans could return to Alexandra Stadium following Covid-19, the brief was to produce a video that conveyed positivity and excitement for the future.

Key Takeaways:

• A high-impact drone video celebrating the return of fans and the future of the club
• Increased fan engagement through visually compelling content
• A stronger digital presence with high-quality branded media assets

Media Production & Brand Visibility

Childsey produced a stunning aerial drone video that provided a fresh perspective of the club’s facilities and matchday experience. The video was designed to highlight the energy and passion of the team and its supporters while serving as a versatile piece of content for Crewe Alexandra’s social media, website, and marketing materials.

Media Delivery

• Professional Drone Footage: High-quality aerial shots capturing the stadium and surrounding area.
• Engaging Promotional Video: Edited content tailored for social media and promotional use, with a focus on optimism and excitement.
• Strategic Content Distribution: Ensuring maximum reach and engagement across digital platforms.

Results:

• Over 20,000 Views: The video became one of the club’s most successful pieces of content of the year.
• 800+ Engagements: Highest-performing content for Crewe Alexandra FC in the year, excluding match highlights.
• Enhanced Sponsorship Appeal: The club was able to use the footage to attract and engage potential sponsors.
• Boosted Club Branding: Strengthened the club’s digital presence with premium visual content.