Branding, Website & Digital Strategy for BMSI

Challenge

BMSI is at the forefront of building management solutions, and they came to us wanting to give their brand a boost. They wanted to increase the right kind of sales leads and job applications coming in and grow their LinkedIn presence.

Key Takeaways

• A comprehensive and integrated approach to branding and digital marketing, achieving significant results
• A strong brand identity and user-friendly website established a credible online presence
• A well-managed rebrand led to increased market penetration and increased relevant leads
• Consistent and engaging social media management effectively enhancing employer brand perception and attracting top talent

Brand Identity

Childsey delivered a comprehensive brand overhaul for BMSI, starting with a modern and impactful logo suite that reflected their innovative approach and industry leadership.

To make sure everything looked and felt consistently 'BMSI', we built a comprehensive suite of brand guidelines. To help them show off all their great work and chat to clients, we created some professional case study and presentation templates, plus some custom templates to keep things looking smart both inside and out. We are helping them to deliver a full internal documents suite available to their sales and engineering teams to polish and streamline their external communications.

To keep their online presence fresh, interesting and on-brand, we designed a set of social media templates. Brand recognition was further reinforced with engaging videos, while digital brochures and case studies effectively promoted BMSI's services.

To help BMSI move forward in their market, we played a key role in launching their new look Sustain Energy Platform. They also wanted to give their office space a bit of a lift, so we put together some visual ideas for their office front. 

Brand Delivery

• Rebrand & New Logo Suite
• Brand Guidelines
• Case Studies & Presentation Templates
• Branded Google Slide Deck Templates
• Branded Videos
• eBrochures & Event Invitations
• Office Front Mock-Ups
• Social Post Templates & Videos for Social
• Sustain Energy Platform Rebrand and Launch

Web Development

BMSI's existing website wasn't quite hitting the mark, both in terms of how easy it was to use and how well it worked on phones. We designed and built a brand new, modern website on Webflow, making it much more user-friendly and improving their online experience all around.

Web Delivery

• Custom Web Design & Webflow Development

Social Media Management

We wanted to shine a light on what a great place BMSI is to work, so we put together a content plan that focused on showing off their fantastic company culture. 

To get the message out there, we kept a steady stream of posts going on X and LinkedIn three times a week, sharing stories about their team, their successes, and their expertise. 

• Targeted Content Strategy
• Consistent Posting Schedule
• Engagement Optimisation

The Results

BMSI has seen a significant boost in brand visibility, online engagement, and qualified job applications, with website traffic soaring and sales figures reflecting strong year-on-year growth.

• Increased LinkedIn Impressions: From January 2024 to January 2025, BMSI achieved a total of 311,422 LinkedIn impressions, significantly expanding its reach and visibility.
• Increased Website Traffic: Sessions and engagement are up significantly, with sessions in the last 12 months at 30,000 - all through an organic strategy.
• Enhanced LinkedIn Engagement: The campaign demonstrated a substantial increase in audience engagement and interaction.
• Improved Employer Brand Perception: Consistent social media activity and targeted content contributed to an improved perception of BMSI as a desirable employer, leading to an increase in quality job applications.
• Stronger Brand Identity: The comprehensive rebrand and brand guidelines ensured a consistent and impactful brand experience across all platforms.
• Successful Platform Launch: The rebranded identity and sustain energy platform were launched successfully, solidifying BMSI's position as an industry leader.

Increased Brand Awareness: The combined efforts of rebranding, web development, and social media management significantly increased BMSI's overall brand awareness.