Elevating AKFS Through Digital Strategy, Web Development & Design.

The Challenge

AKFS, a leading specialist vehicle conversion company, approached Childsey with a clear set of objectives: to increase total website traffic, boost organic search traffic, and improve website conversion rates. With a need for a comprehensive digital transformation, AKFS required a strategic partner to revamp its web presence, enhance marketing efforts, and integrate sophisticated tracking systems.

Key Takeaways

• A comprehensive digital transformation enhanced AKFS’s website functionality, user experience, and brand presence.
• Strategic SEO and digital marketing efforts significantly increased website traffic and boosted search engine rankings.
• HubSpot integration enabled advanced tracking, delivering actionable insights for data-driven decision-making.
• Event marketing and design support elevated brand visibility through high-quality promotional materials.
• Consistent social media management strengthened audience engagement and expanded AKFS’s online reach.

Our Approach

Website Design & Development: 

We built a custom website tailored to AKFS’s unique requirements, ensuring an engaging user experience and seamless navigation. The project included:

• Custom Website Design & Development: A visually striking and high-performing site designed to enhance brand credibility.
• WordPress Migration & Large CMS Integration: Ensuring a smooth transition with improved backend functionality.
• HubSpot Integration: Enabled advanced tracking and conversion analytics for data-driven decision-making.

SEO & Digital Marketing: 

Our team developed a robust SEO and digital marketing strategy aimed at increasing AKFS’s visibility in search engine results and driving quality traffic to the website.

• Comprehensive SEO Optimisation to improve organic rankings.
• PPC & Paid Social Campaigns to drive targeted traffic and conversions.
• CRM & Email Marketing strategies integrated with HubSpot to nurture leads effectively.
• Social Media Management to boost engagement and brand presence across key platforms.

Event Marketing & Design Support: 

To further strengthen AKFS’s market position, we provided full-service design support across multiple touch-points:

• Magazine Adverts: Professionally designed ads to enhance brand awareness.
• EV Logo Development: A sleek, modern logo to reflect AKFS’s innovation in electric vehicle conversions.
• Email Designs: Crafted engaging email campaigns to support lead generation.
• Event & Roller Banners: Eye-catching materials for trade shows and events.
• Social Media Templates: Consistent and brand-aligned assets for digital engagement.

The Results

Through a strategic and integrated approach, Childsey delivered tangible results that significantly improved AKFS’s digital footprint and lead generation capabilities:

• Significant Increase in Website Traffic: Enhanced visibility and user engagement.
• Higher Organic Search Rankings: Improved discoverability through targeted SEO efforts.
• Boosted Conversion Rates: Optimised website and marketing funnels resulted in increased inquiries and sales.‍
• Improved Brand Perception: A cohesive digital presence that positions AKFS as a leader in its industry.