AddVenture Viral TikTok Case Study

Our Client AddVenture is a renowned player in the custom camper van industry, specialising in creating bespoke, high-end van conversions tailored for thrill-seekers and outdoor enthusiasts. 

With decades of experience and a deep passion for adventure, the company has established itself as a leader in the field, combining innovative design with proven craftsmanship to deliver exceptional products.

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How To Get Your Business Noticed on TikTok?

Recognising the potential of TikTok's vast user base and its ability to foster viral content, AddVenture decided to leverage the platform for its latest marketing campaign. 

Aware of the platform's unique dynamics and the need for a tailored approach, the company sought the expertise of Childsey, a digital marketing agency known for its innovative strategies and successful track record in executing shareable campaigns.

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Who Are AddVenture?

AddVenture designs custom-built camper vans, which are unique in the way they adapt to various environments and lifestyles. 

Their sliding floor design doubles the living space, ensuring that their clients can make the most of their adventures, whether they're exploring rugged terrains or seeking cosy retreats in the great outdoors.

As accredited fit-out specialists, AddVenture takes pride in their meticulous attention to detail and commitment to quality. Each van conversion is a testament to their expertise, seamlessly blending form and function to create the ultimate adventure vehicles.

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Viral Marketing Campaigns

These high-impact, fast-spreading campaigns have the potential to propel a brand into the limelight, reaching vast audiences and generating substantial engagement and leads. 

When executed effectively, viral marketing can be a game-changer, driving brand awareness, customer acquisition, and ultimately, business growth.

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Planning & Strategising the Viral TikTok Campaign

We did extensive research, analysing the target audience, competitor activities, and the broader trends within the camper van industry. 

This deep dive into the market landscape allowed us to identify the most compelling and relatable content themes that would resonate with TikTok users.

With the importance of authenticity and user engagement, our team worked closely with AddVenture to develop a content strategy that would showcase the brand's unique personality and the thrill of its products. 

The campaign was designed to tap into the sense of adventure and the desire for unique experiences that resonated with the target audience, highlighting their USP.

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Execution of the Campaign

With the strategic framework in place, the Childsey team sprang into action, meticulously crafting a series of captivating TikTok videos that would capture the essence of AddVenture's brand and offerings. 

The content featured a mix of product showcases, and behind-the-scenes glimpses, all designed to spark curiosity and excitement among the viewers.

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To ensure maximum reach and engagement, we implemented a strategic distribution plan that took full advantage of TikTok's powerful algorithm and content discovery features. We carefully timed the video releases, optimised captions and hashtags, and actively engaged with the growing TikTok community.

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Monitoring and Analysing

We closely monitored the performance of the TikTok content, analysing key metrics such as views, likes, comments, and shares. This real-time data allowed us to make informed decisions, fine-tuning the content strategy and distribution tactics to maximise the campaign's impact.

Regular performance reviews and data-driven insights enabled the Childsey team to identify the most successful content pieces, understand audience preferences, and make timely adjustments to the campaign. 

This agile approach ensured that the viral TikTok campaign remained responsive to the evolving trends and preferences of the target audience.

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Results and Impact of a Viral TikTok campaign

The AddVenture TikTok campaign proved to be a resounding success, achieving remarkable results that far exceeded the initial expectations. 

The campaign's centrepiece, a captivating video showcasing the unique features and thrill of AddVenture's camper vans, went viral, amassing nearly 2 million views, 29,000 likes, +5K saves and over 400 comments on TikTok. We have since had another viral video following the first reaching over 150K viewers in its first week.

The viral nature of the campaign had a significant ripple effect, driving increased engagement and following across AddVenture's social media channels. The team observed a +68% average increase in followers and engagement on platforms such as Instagram and Facebook, as the TikTok audience discovered and interacted with the brand's broader digital presence.

The impressive growth in TikTok followers and engagement also sparked more activity on other social media platforms, as the brand's content gained more visibility and traction. This cross-platform synergy led to a significant boost in website traffic and lead generation, showcasing the campaign's power to deliver real business results for AddVenture.
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How To Get More Views on TikTok For Businesses

The campaign's effectiveness highlighted the importance of understanding the unique dynamics of each social media platform and tailoring content strategies accordingly.

Embrace the Power of Authenticity

The Childsey team understood that TikTok users love genuine, relatable content that highlights a brand's personality. By working closely with AddVenture to craft authentic, user-focused content, they created a campaign that connected with the target audience.

Leverage Trends and Engagement Drivers

We kept a close eye on the latest trends and engagement patterns on TikTok, helping us create content that fits perfectly with the platform's discovery algorithms and what users love. This data-driven strategy made sure our campaign's content was optimised for maximum visibility and engagement.

Foster Cross-Platform Synergy

The campaign's success in boosting engagement and followers on AddVenture's social media highlights the power of a well-rounded, cross-platform digital marketing strategy. By riding the viral wave on TikTok, the Childsey team managed to enhance the brand's presence and influence on other platforms too.

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Why TikTok Should Be Part of a B2C Social Media Strategy

TikTok is blowing up as a social media platform, and it's turning into a game-changer for brands wanting to reach a wide and active audience. 

Its short videos and smart algorithm make it a hotspot for creativity, trends, and viral hits. It's a super easy (and free!) way to get your business noticed and attract new customers.
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Social Media Growth Services

If you are a business in need of some advice and support generating awareness and leads on social media, get in touch.